What do Microsoft, iPhone, bots, Gmail and GDPR all have in common?

They are screwing up my marketing analytics

What do Microsoft, iPhone, bots, Gmail and GDPR all have in common? They’re all screwing up my email analytics. Microsoft Outlook For years, I’ve been having the same conversation with my clients and colleagues. I would present them with email marketing metrics and someone would tell me that they use the “preview” function inside Microsoft…

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Your SaaS Startup B2B Website Takes a Village

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Your SaaS Startup B2B Website Takes a Village As a CEO of a new SaaS B2B start-up, you had a vision for a SaaS solution and you know there’s a demand out there for it. You finally got it built and now you have an actual customer or two, you have some reseller partnerships in…

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What Does Your Social Media Target Look Like?

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What Does Your Social Media Target Look Like? Digital and Mobile marketing is the fastest growing media for advertisers and everyone’s working tirelessly to refine their online presence, implement their social media marketing plans and generate new business. But are they skipping the first and most important step? Much emphasis is placed on identifying and…

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Why Account Based Marketing (ABM) is Key

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Why Account Based Marketing (ABM) is Key Account Based Marketing (ABM) is a key strategy in today’s saturated business to business (B2B) environment. Marketers It’s a much more efficient way to allocate your budget and target the right prospects. Many marketing and sales teams are struggling these days because the leads that are being generated…

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