What do Microsoft, iPhone, bots, Gmail and GDPR all have in common?

They are screwing up my marketing analytics

What do Microsoft, iPhone, bots, Gmail and GDPR all have in common? They’re all screwing up my email analytics. Microsoft Outlook For years, I’ve been having the same conversation with my clients and colleagues. I would present them with email marketing metrics and someone would tell me that they use the “preview” function inside Microsoft…

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