Posts by Chris
What do Microsoft, iPhone, bots, Gmail and GDPR all have in common?
What do Microsoft, iPhone, bots, Gmail and GDPR all have in common? They’re all screwing up my email analytics. Microsoft Outlook For years, I’ve been having the same conversation with my clients and colleagues. I would present them with email marketing metrics and someone would tell me that they use the “preview” function inside Microsoft…
How Executives Can Help Sales Win Deals
How Executives Can Help Sales Win Deals Executives are constantly scrutinizing sales metrics and setting new targets for the number of self-generated leads created, number of new opportunities and conversion rates. But do they spend enough time setting company policies that can actually improve some of these KPIs? Take close rates, for example. Many organizations “think” they…
The Alt. Definition of a Lead
The Alt. Definition of a Lead “I need those Leads,” is a memorable quote from the 1992 movie, Always be Closing. The desperation for those leads was intense and emotional. The Salesmen (yes, they were all men), were willing to do anything to get their hands on those precious few leads. Go forward about 25 years…
Your Content is Calling
Your Content is Calling Content remains king, especially in the world of digital marketing but even the most robust content strategy comprised of White Papers, Case Studies and Infographics are only valuable if they are packed with the key words that your prospects are using to find you online. So how do you identify those…
Your SaaS Startup B2B Website Takes a Village
Your SaaS Startup B2B Website Takes a Village As a CEO of a new SaaS B2B start-up, you had a vision for a SaaS solution and you know there’s a demand out there for it. You finally got it built and now you have an actual customer or two, you have some reseller partnerships in…
What Does Your Social Media Target Look Like?
What Does Your Social Media Target Look Like? Digital and Mobile marketing is the fastest growing media for advertisers and everyone’s working tirelessly to refine their online presence, implement their social media marketing plans and generate new business. But are they skipping the first and most important step? Much emphasis is placed on identifying and…
Why Account Based Marketing (ABM) is Key
Why Account Based Marketing (ABM) is Key Account Based Marketing (ABM) is a key strategy in today’s saturated business to business (B2B) environment. Marketers It’s a much more efficient way to allocate your budget and target the right prospects. Many marketing and sales teams are struggling these days because the leads that are being generated…